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Industrial Gender Committee on Advertising

Regional representative offices of IGCA
-> Industrial Gender Committee on Advertising
Work in the Expert Council of the Ministry of Social Policy

At the meeting of the Expert Council on prevention and counteraction of gender-based discrimination on July 20, 2018, 37 complaint were considered. All complaint related to discriminatory advertising.

Experts have confirmed the fact of discrimination on the basis of sex in 19 cases, in one case advertising was misleading. Preferably, this is sexist outdoor advertising, located on the streets of Kiev, Kharkiv, Chernihiv.

Members of the Expert Council on the Prevention and Counteraction of Discrimination Iryna Lylyk, Julia Strebkova, Lilia Gonyukova and Yuliya Likhach prepared expert opinions on the facts of discrimination that were presented and adopted during the meeting.

Also, the participants of the meeting discussed the appeal regarding violation of the principle of non-discrimination of the National Anthem of Ukraine and adopted the text of the answer to the appeal as the basis

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Zaporizhzhya National University hosted a seminar on the prevention of sexist advertising. Zaporizhzhya National University hosted a seminar on the prevention of sexist advertising.

15 June, a lot of guests came to the ZNU, who gathered at the seminar "Prevention of Sexist Advertising: Local Government Tools and Interaction with Civil Society", held on the basis of the Faculty of Economics. The Ministry of Social Policy of Ukraine, in particular the Department of Family, Gender Policy and Trafficking in Persons, initiated the event, and its co-organizers were the Industrial Gender Advertising Committee at the NGO "Ukrainian Marketing Association", the Representative Office of the Fund. Friedrich Ebert (Germany) in Ukraine, Department of Social Protection of the Zaporizhzhya Oblast State Administration and ZNU. More than 150 people involved in the event were involved in the event, concerned about violence in the field of advertising policy of producers of goods and services - government officials, public figures, scientists and students from different regions of Ukraine.
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Regional Round Table "The Personality  in the Focus of Advertising" IGKR, Vinnytsia Regional Representation Regional Round Table "The Personality in the Focus of Advertising" IGKR, Vinnytsia Regional Representation

On April 25, 2018, on the basis of the Vinnytsia Trade and Economic Institute of the KNETU with the participation of the Marketing and Advertising Department, a regional round table on "The Personality   in the Focus of Advertising" was held.

The participants of the round table talked about the problems and prospects of the development of advertising business in Ukraine, the professional training of advertisers, the importance of legal support for advertising business.

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News of the Dnipropetrovsk Regional Representative Office of the IGCP News of the Dnipropetrovsk Regional Representative Office of the IGCP

On March 29, 2018, the students of the department of marketing National Mining University met with the representative of the Dnipropetrovsk regional state administration, head of the sector on family and gender policy, Rakhmanov, Vladislav Rustamovich. They discussed activity Regional Administration to address issues of family, gender, demographic policy, prevention of domestic violence, and counteraction to trafficking in human beings. Mr. Rakhmanov answered numerous questions from students.

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The Ministry of Social Policy of Ukraine signed a Memorandum of Cooperation with the Industrial Gender Advertising Committee.

The Ministry of Social Policy of Ukraine has created a working group working on eliminating discrimination in the Ukrainian media space.

The Ministry of Social Policy of Ukraine to implement the Action Plan for the implementation of the National Human Rights Strategy for the period up to 2021 and the Concluding Observations submitted by the Committee on the Elimination of Discrimination against Women, based on the results of the 8th periodic report of Ukraine on the implementation of the UN Convention on the Elimination of All Forms of Discrimination against Women , has formed a working group to develop and amend the national legislation on advertising.

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the World Consumer Rights Day the World Consumer Rights Day

On March 15, 2018, on the World Consumer Rights Day, representatives of the Main Department of the State Service for Food Safety and Consumer Protection in the Dnipropetrovsk region visited the Department of Marketing of the State University "National Mining University." They told students the specialty Marketing about the peculiarities of modern Ukrainian legislation in sphere of protection of the rights of consumers.

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IGCA Activity Plan, 2018

The main goal of the work of 2018 - the fight against discrimination in advertising and the introduction of changes in laws
Plan
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International conference "Through self-regulation and social responsibility for approval of non-discrimination" International conference "Through self-regulation and social responsibility for approval of non-discrimination"

23 March 2016 in Kiev was held the international conference "Through self-regulation and social responsibility for approval of non-discrimination". It was organized by the Verkhovna Rada Committee on freedom of speech and information policy, the Industrial Gender Committee on Advertising, the Representation of the Friedrich Ebert Foundation in Ukraine and the project of the Council of Europe "Strengthening of media freedom and the establishment of a system of Public broadcasting in Ukraine".  ...
Activity of Ternopil Regional Representative IGCA Activity of Ternopil Regional Representative IGCA

On 11 December in Ternopil University of Social and Information Technologies held a scientific seminar on the theme "Transformation processes in the organization of bachelor and master program" Social Marketing ". During conversation were discussed the proposals about including in the new program modules such as "Socially responsible advertising "and" Gender stereotypes in advertising". Information about the seminar on the website TUSIT .  ...
WE FOR UKRAINIAN PRODUCTS! WE FOR UKRAINIAN PRODUCTS!

Presentation to the participants of youth competition of advertising works "WE ARE FOR UKRAINIAN PRODUCTS!", which held in celebration of the 20th anniversary of the department of marketing and business of HDUHT.
November 5, 2015
Kharkiv
Presentation of the Kharkov Regional Office and Secretary of Industrial Gender Committee on Advertising (IGKA) for the students, participants in the youth competition of advertising works "WE FOR UKRAINIAN PRODUCTS!", which held in celebration of the 20th anniversary of the department of marketing and business of Kharkiv State University of Food Technology and Trade. This presentation was held November 5, 2015.
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Implementation marketing innovations in the enterprise’s activity

November 17, 2015 in the conference hall of the Chernivtsi Trade and Economic Institute of the Kyiv National University of Trade and Economics Department of merchandising and marketing together with Chernovetsky Gender Representation of the Industrial Committee of Advertising (IGKR) was organized and hosted a meeting of the student roundtable discussion: “Implementation marketing innovations in the enterprise’s activity”
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Work session “Regional Representative offices of Industrial Gender Advertising Committee: monitoring of gender policy”, 29-31 July 2015, Odessa Work session “Regional Representative offices of Industrial Gender Advertising Committee: monitoring of gender policy”, 29-31 July 2015, Odessa

Meeting of Industrial Gender Advertising Committee took place 29-31 July. Participants exchanged experience with advertisers in the field of changing their sexist advertisements, and discussed results of cooperation with local state bodies, taking into consideration results of All-Ukrainian monitoring of sexism presence in outdoor advertising. This cooperation aimed at preventing appearance of sexism advertisement. Participants also familiarized themselves with results of research in the sphere of advertisement perception and paid great attention to discussing state policy of guaranteeing equal rights and responsibilities between men and women in Ukraine. Project is being implemented in partnership with Friedrich Ebert Foundation in Ukraine.
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Results of first monitoring of outdoor advertising on sexism in Krivyi Rih Results of first monitoring of outdoor advertising on sexism in Krivyi Rih

The first monitoring of outdoor advertising on sexism was made by teachers and students of State commercial economic college of Krivyi Rih under the supervision of the regional representative of UMA of Krivyi Rih, within the framework of cooperation with the Industrial Gender Committee on Advertising (IGCA).  ...
webinar "Sexism in advertising" webinar "Sexism in advertising"

23 April 2015 a lecture – webinar "Sexism in advertising" was held by the General Director of Ukrainian Marketing Association, the Executive Secretary of the Industrial Gender Committee on Advertising Irina Lylyk on the basis of the Kriviy Rih State commercial economic technical school.
The regional representative of the Ukrainian Marketing Association, Artem Safonenko invited to lecture teachers and students who are directly studying advertising and interested in expanding their competences in this field.
A active discussion was held on specific examples of identifying gender discrimination in outdoor advertising.
Comprehensive answers to the students’ questions allowed to expand their awareness of the problems of sexism in advertising, which should facilitate the development of group research work under the guidance of Artem Safonenko , teachers Valentina Galyamar and Iryna Byla
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The permanent Commission of the Kyiv city Council on information policy and advertising made the decision on cooperation with the Industrial Gender Committee on Advertising. The permanent Commission of the Kyiv city Council on information policy and advertising made the decision on cooperation with the Industrial Gender Committee on Advertising.

14 April 2015 at the meeting of Permanent Commission of the Kyiv city Council on information policy and advertising work was presented IGCA and decided on cooperation in information and expert the field. It is planned to combine the efforts of the IGCA and its experts on verification resonant advertising facilities in the city of Kiev with the aim of attracting the professional community and the public to stop the proliferation of sexism advertising and to prevent it in the future.
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Work session on Industrial Gender Committee on Advertising work planning

28-30th January 2015 in Chernivci on the basis of Chernivci Industrial Gender Committee on Advertising, representatives of Industrial Gender Committee on Advertising, State Inspection of Consumer Rights Protection in Ukraine, and Commissioner of the Verkhovna Rada of Ukraine on Human Rights office, will discuss common projects in uniting efforts for increasing efficiency of public control in advertisement sphere. For additional info, please, contact for.good.ad@gmail.com
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Activities of Industrial Gender Committee on Advertising

28th January 2015 round table meeting “Regional Industrial Gender Committees on Advertising: implementation of efficient mechanisms for prevention of discrimination by sex. Public control and self-regulation in advertising industry” will take place in Chernivci. During this event marketers, advertisement makes, gender exprerts and representatives of local state bodies and local self-regulation bodies will discuss ways of cooperation for forming non-discriminatory advertisement informational space in Ukraine. Event is organized by Industrial Gender Committee on Advertising, All-Ukrainian civil society organization “Ukrainian Marketing Association” in partnership with Friedrich Ebert Foundation in Ukraine. If you want to participate, please, register, via sending by e-mail tanyusha0511@mail.ru your Application form, mention full name, place of work, occupation and contacts.
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Regional representation of the Industrial Gender Committee on advertising in the Kharkiv region. Social control and self-regulation in the advertising field Regional representation of the Industrial Gender Committee on advertising in the Kharkiv region. Social control and self-regulation in the advertising field

On the 4th of November was held the round table conference named "Regional representation of the Industrial Gender Committee on advertising in the Kharkiv region. Social control and self-regulation in the advertising field".
The event was organized by the Regional representation of the Industrial Gender Committee on advertising in Kharkiv region based on the department of economics and marketing of National Aerospace University named after M. E. Zhukovsky "KhAI" in partnership with the Ukrainian Association of Marketing and Representation of the Friedrich Ebert Fund in Ukraine.
The round table was attended by representatives of local authority, advertising industry, public figures, teachers and students.
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Created Rivne Regional representation of the Industrial Gender of the Committee on Advertising

Rivne regional organization of the Ukrainian marketing association has made the decision on creation on its base of Rivna Regional Department of Industrial Gender of the Committee on Advertising
There was also signed a Memorandum of cooperation with Center for support of public initiatives "Chayka" on cooperation in the field of expertise of advertising for the presence of discrimination.
Contacts Rivne Regional Department of Industrial Gender of the Committee on Advertising
Natalia Bohdanets, e-mail: natalabogdanets@gmail.com, tel. (066)680-53-27
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A round table about public control and self-regulation in the advertising industry A round table about public control and self-regulation in the advertising industry

Sumy state University in partnership with the Ukrainian Marketing Association and representative Office of Friedrich Ebert Foundation in Ukraine conducts a round table on the theme "Regional representation of the Industrial Gender of the Committee on Advertising in Sumy region. Public control and self-regulation in the advertising industry"  ...

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