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Industrial Gender Committee on Advertising
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International Forum XXI Century Advertisement Non-Discriminatory Advertising Standards.
International Forum
«Advertising of the 21st Century.
Standards of Gender Non-Discriminatory Advertising»
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Date
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25 October 2018
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Venue
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Kiev, Radisson Blu Hotel, 17-19 Bratska Street
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Organizers:
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Ukrainian Marketing Association and Industrial Gender Committee on Advertising
Kyiv, Victory Avenue 54/1, room. 334,
e-mail: for.good.ad@gmail.com
Contact: Irina Lylyk
Ministry of Social Policy of Ukraine
8/10 Esplanadna str
Тel. 044 289 5448
Contact person: Svitlana Leshchinska
е-mail:gendrpolisy@ukr.net
Friedrich Ebert Foundation in Ukraine
Kyiv, 34 Pushkinska str
Tel. 044-234-00-38
Contact: Olena Davlikanova
е-mail: olena.davlikanova@fes.kiev.ua
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Moderator
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Andriy Kulykov, journalist
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Agenda
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09.30 - 10.00
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Registration of participants. Coffee
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10.00 – 10.15
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Opening.
Marcel Roethig, Director of the Friedrich Ebert Foundation Office in Ukraine.
Iryna Lutsenko, MP, Representative of the President of Ukraine in the Verkhovna Rada of Ukraine
Natalia Fedorovych, Deputy Minister, Ministry of Social Policy of Ukraine
Iryna Lylyk, President of the Ukrainian Marketing Association and Head of the Industrial Gender Committee on Advertising (IGCA)
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10.15 - 12.00
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Panel І.
Global trends in advertising
European Association of Communications Agencies (EACA) (TBC)
Ella Smillie, Regulatory Policy Executive at the Regulatory Policy Department of the Advertising Standards Authority, United Kingdom.
Olena Davlikanova, FES-Ukraine project coordinator.
Maksim Lasebnik, Executive Director of the All-Ukrainian Advertising Coalition.
Tetiana Mehed, executive director of the International Marketing Initiatives Association.
Discussion
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12.00 - 12.20
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Coffee Break
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12.20 - 13.30
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Panel ІІ.
Legislative initiatives. Proposed amendments to the Law of Ukraine «On Advertising»
Iryna Lutsenko, MP, Representative of the President of Ukraine in the Verkhovna Rada of Ukraine
Natalia Fedorovych, Deputy Minister, Ministry of Social Policy of Ukraine
Iryna Lylyk, President of the Ukrainian Marketing Association and Head of the Industrial Gender Committee on Advertising
Oleg Kobelkov, Head of the Department of Advertising Control and Compliance with the Anti-Tobacco Legislation of the State Service of Ukraine for Food Safety and Consumer Protection
Discussion
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13.30 - 14.30
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Lunch
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14.30 – 16.00
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Panel ІІІ.
The bright and the dark sides of Ukrainian advertising: professionalism vs. discrimination
Olena Buchinska, Head of the Kyiv IGCA Regional Office
Aleksandra Golub, Women’s Rights Protection League «Harmony of Equals»
Representatives of advertisers and advertising agencies
Discussion
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16.00 - 16.30
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Summing up of the event.
Buffet
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