23 April 2015 a lecture – webinar "Sexism in advertising" was held by the General Director of Ukrainian Marketing Association, the Executive Secretary of the Industrial Gender Committee on Advertising Irina Lylyk on the basis of the Kriviy Rih State commercial economic technical school.
The regional representative of the Ukrainian Marketing Association, Artem Safonenko invited to lecture teachers and students who are directly studying advertising and interested in expanding their competences in this field.
A active discussion was held on specific examples of identifying gender discrimination in outdoor advertising.
Comprehensive answers to the students’ questions allowed to expand their awareness of the problems of sexism in advertising, which should facilitate the development of group research work under the guidance of Artem Safonenko , teachers Valentina Galyamar and Iryna Byla