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Industrial Gender Committee on Advertising

Regional representative offices of IGCA
-> Industrial Gender Committee on Advertising

A round table about public control and self-regulation in the advertising industry

A round table about public control and self-regulation in the advertising industry
Sumy state University in partnership with the Ukrainian Marketing Association and representative Office of Friedrich Ebert Foundation in Ukraine conducts a round table on the theme "Regional representation of the Industrial Gender of the Committee on Advertising in Sumy region. Public control and self-regulation in the advertising industry"
on June 24, 2014, on the base of Sumy state University took place the session "round table" with participation of scientists, representatives of authorities, public organizations, advertising agencies, mass media. This event is the beginning active cooperation of the University, public organization "Center of public initiatives "Intellect Sumy region" and the Ukrainian Association of Marketing in the direction of formation of free from gender discrimination advertising space. This line of work is a logical continuation of active information and social policy of the University, which has considerable experience in the field of gender research, marketing, and trains specialists in journalism, advertising and public relations.
The round table was attended by Irina lylyk she, General Director of Ukrainian Marketing Association, which presented the objectives, principles organzas work and achievement of the Industrial gender of the Committee on advertising.
Advisor to head of the Sumy regional state administration Viktor Bobyrenko focused on the principles of state policy on prevention of all forms of discrimination, including gender-based characteristics.
The importance of cooperation of scientists, authorities and the public on the prevention of discriminatory advertising, said Nina Svitaylo, Director, gender resource center, co-chair of the NGO "civic initiatives Center "Intellect Sumy region". Professor, head of Department of marketing, member of the Board of the uma Sergey Ilyashenko presented the objectives and work plans of the Representative office GCR in Sumy region.
In the course of active discussions, the sides discussed ways of cooperation of civil society, Regional office GCR, state institutions and organizations with the purpose of preventing the spread of sexism in advertising and training in the field of gender sensitive information environment.

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