The Ukrainian Marketing Association celebrates 28 years – a journey of professional growth and responsibility. 28 years ago, the Ukrainian marketing market gained a powerful…

The research community in Ukraine continues to expand as the Ukrainian Marketing Association proudly welcomes a new member: National Sample! National Sample – a leading…

The end of 2024: where is marketing moving in 2025? These are the questions that are the focus of issue #6/2024 of Marketing in Ukraine…

Insights from the Conference in Turin President of Ukrainian Marketing Association, Iryna LYLYK, participated in the conference “Adult Learning and Education in VET: The Role…

Ukrainian Marketing Association (UMA) conducted its 20th annual survey of Ukrainian market research agency leaders, aiming to estimate the market’s size, structure, and growth dynamics. …

On November 19, 2024, the final conference titled “Strategic Vectors for Aligning Ukraine with European Responsible Marketing Practices: Protecting Children’s Rights from the Influence of…

Dive into Ukrainian marketing research industry with this issue. It’s a must-read for those eager to explore the multifaceted industry, understand its “DNA,” challenges, and…

On October 1, 2024, experts from the Ukrainian Marketing Association (UMA), during an extended session of the Board of Directors of the Confederation of Builders…

From October 3 to 5, the annual strategic session “Consolidation of Efforts by the Industrial Gender Committee on Advertising (IGCA) and the State Service of…

On October 1, a presentation of the book “100+ Stories of Women and Girls from Russia’s War Against Ukraine,” authored by Olena Davlikanova, Iryna Lylyk,…