Dear colleagues,I sincerely congratulate you on the occasion of International Marketing Day! International Marketing Day, celebrated annually on May 27, was initiated by the European…

May 2 is celebrated as International Market Research Day (IMRD), an initiative supported and coordinated by ESOMAR, the global community for market, social, and opinion…

We are pleased to present the latest issue of Marketing in Ukraine – No. 1–2/2025! This edition is dedicated to the marketing profession and its…

On February 12, a webinar titled ‘Processes of Organisation and Implementation of Teaching Quality Assurance in Higher Education in the UK: Experience of the University…

The Ukrainian Marketing Association celebrates 28 years – a journey of professional growth and responsibility. 28 years ago, the Ukrainian marketing market gained a powerful…

The research community in Ukraine continues to expand as the Ukrainian Marketing Association proudly welcomes a new member: National Sample! National Sample – a leading…

The end of 2024: where is marketing moving in 2025? These are the questions that are the focus of issue #6/2024 of Marketing in Ukraine…

Insights from the Conference in Turin President of Ukrainian Marketing Association, Iryna LYLYK, participated in the conference “Adult Learning and Education in VET: The Role…

Ukrainian Marketing Association (UMA) conducted its 20th annual survey of Ukrainian market research agency leaders, aiming to estimate the market’s size, structure, and growth dynamics. …

On November 19, 2024, the final conference titled “Strategic Vectors for Aligning Ukraine with European Responsible Marketing Practices: Protecting Children’s Rights from the Influence of…