The Ukrainian Marketing Association (UMA) has officially become a member of EFAMRO (the European Federation of Market Research Organisations), a leading European federation that brings…

On September 4, 2025, the Board of the Ukrainian Marketing Association (UMA) held a meeting that outlined the organization’s strategic development steps. The discussion focused…

The fourth issue of Marketing in Ukraine in 2025 is dedicated to the marketing research market in Ukraine, the profession of the researcher, and modern…

From 28 September to 1 October 2025, the ESOMAR Congress: Reimagine will take place in Prague – an international congress dedicated to new ideas, innovative…

Members of the Ukrainian Marketing Association have a unique opportunity to join a webinar by the European Marketing Confederation (EMC) free of charge, featuring Professor…

We are pleased to present the third issue of Marketing in Ukraine for 2025 – focused on the new marketing reality.This edition explores how marketing…

Dear colleagues,I sincerely congratulate you on the occasion of International Marketing Day! International Marketing Day, celebrated annually on May 27, was initiated by the European…

May 2 is celebrated as International Market Research Day (IMRD), an initiative supported and coordinated by ESOMAR, the global community for market, social, and opinion…

We are pleased to present the latest issue of Marketing in Ukraine – No. 1–2/2025! This edition is dedicated to the marketing profession and its…

On February 12, a webinar titled ‘Processes of Organisation and Implementation of Teaching Quality Assurance in Higher Education in the UK: Experience of the University…