On January 22, 2026, a meeting of the Council of the Ukrainian Marketing Association (UMA) took place. During the meeting, Council members reviewed the report…

The Ukrainian Marketing Association has launched preparations for its annual Marketing Research Market Study for 2025 – a systematic data collection initiative that for 22…

For the Ukrainian Marketing Association, as for the country as a whole, 2025 was a year lived under the conditions of war – a reality…

The final 2025 issue of Marketing in Ukraine is now available on the website of the Ukrainian Marketing Association. Trends, forecasts, outspoken expert opinions, research…

The Ukrainian Marketing Association (UMA) has officially become a member of EFAMRO (the European Federation of Market Research Organisations), a leading European federation that brings…

On September 4, 2025, the Board of the Ukrainian Marketing Association (UMA) held a meeting that outlined the organization’s strategic development steps. The discussion focused…

The fourth issue of Marketing in Ukraine in 2025 is dedicated to the marketing research market in Ukraine, the profession of the researcher, and modern…

From 28 September to 1 October 2025, the ESOMAR Congress: Reimagine will take place in Prague – an international congress dedicated to new ideas, innovative…

Members of the Ukrainian Marketing Association have a unique opportunity to join a webinar by the European Marketing Confederation (EMC) free of charge, featuring Professor…

We are pleased to present the third issue of Marketing in Ukraine for 2025 – focused on the new marketing reality.This edition explores how marketing…