We invite you to participate in the strategic session
“EUROPEAN PRACTICE OF MARKETING REGULATION PROTECTING THE RIGHTS OF CHILDREN AND ADOLESCENTS AGAINST THE INFLUENCE OF UNHEALTHY FOOD ADVERTISING.”
The event will take place on May 30, 2024, from 12:00 p.m. to 4:00 p.m. (Kyiv time)
on the zoom online platform
The main goal of the strategic session is to get acquainted with the best European practices regarding the regulation of food marketing and the protection of the rights of children and adolescents from the influence of unhealthy food advertising, to study the experience of self-regulation in this field and the possibilities of its adaptation in Ukraine.
Lucas Boudet Director General, European Advertising Standards Alliance (EASA www.easa-alliance.org) and World Federation of Advertisers (WFA https://wfanet.org), as well as representatives of European self-regulatory organizations such as Advertising Standards Authority in Ireland (ASAI), JURY FOR ETHICAL PRACTICES IN ADVERTISING (JEP, Belguim), Romanian Advertising Council (RAC). Representatives of Ukrainian business are invited to the discussion.
The event will take place within the framework of the project “Harmonization of the Ukrainian policy of implementing food marketing regulation with the European practice of protecting the rights of children and adolescents from the influence of unhealthy food advertising”, in partnership with EASA (European Alliance for Advertising Standards), NGO “Nutrition and Quality of Life”, DPSS of Ukraine with the support of the European Union and the “Renaissance” International Fund within the framework of the joint initiative “European Renaissance of Ukraine”.
Based on the results of the project, recommendations will be provided regarding the adaptation of the National Program of approximation of the legislation of Ukraine to EU legal acts.
The working languages of the meeting are Ukrainian and English. The organizers will provide simultaneous translation.