The final 2025 issue of Marketing in Ukraine is now available on the website of the Ukrainian Marketing Association.
Trends, forecasts, outspoken expert opinions, research findings, and report reviews – all in the new issue, No. 5–6/2025.
Looking ahead to 2026, we explore consumer trends, customer experience, influencer marketing, the economy, and seek to understand how to interact with artificial intelligence.
Packed with insights and practical takeaways – don’t miss it.
The Marketing in Ukraine journal has been published by the Ukrainian Marketing Association since 1998. For more than a quarter of a century, it has featured analytical reviews, research findings, practical case studies, and expert perspectives from leading marketers in Ukraine and around the world.
All issues of the journal are available on the UMA website in the JOURNAL section.
2025 Issues
In 2025, four issues of Marketing in Ukraine were published, each with a distinct thematic focus:
No. 1–2/2025 – “The Marketing Profession”
An overview of the professional standard for marketers, the challenges and development of the profession, as well as key competencies and the marketer’s role in business.
No. 3/2025 – “Marketing in a Polycrisis Environment”
Practical steps for Ukrainian brands amid the formation of a new marketing paradigm.
No. 4/2025 – “Marketing Research”
An in-depth overview of the marketing research market, industry development forecasts, the use of AI, and the roles, responsibilities, and skills of marketing research professionals.
No. 5–6/2025 – “Trends 2026”
Research, forecasts, and marketing insights shaping the path into 2026.