The Ukrainian Marketing Association (UMA) has officially become a member of EFAMRO (the European Federation of Market Research Organisations), a leading European federation that brings together associations operating in the fields of market research, social research, and public opinion research.
The decision to grant membership was approved on 18 November 2025. UMA’s membership in EFAMRO represents an important step toward integrating the Ukrainian market research industry into the European professional community.
ABOUT EFAMRO
EFAMRO is a European federation of associations that bring together organisations in the field of market research and represent the interests of companies operating in market, social, and public opinion research across Europe. EFAMRO’s mission is to promote high professional standards, defend the interests of the industry, and foster cooperation among its members.
EFAMRO WELCOMES UMA AS A NEW MEMBER
EFAMRO President Bernd Wachter welcomed UMA’s membership, stating:
“We are proud to welcome and stand alongside UMA during these difficult times. Their resilience and dedication to advancing market research standards in Ukraine reflect the values EFAMRO holds dear. This partnership will foster knowledge exchange and strengthen our collective voice in shaping the future of research in Europe.”
OPPORTUNITIES FOR UMA MEMBERS
UMA’s membership in EFAMRO opens up new opportunities for Ukrainian companies and professionals in the field of market research, including:
- Participation in international EFAMRO events
- Access to European expertise and industry documents
- Involvement in shaping regulatory approaches in the research sector
- Exchange of experience with leading European research associations
Being a member, UMA will participate in EFAMRO’s upcoming events, including the December 10 Open meeting, where members will discuss best practices in telephone research and regulatory developments. UMA members are welcome to participate in the event.
UMA AND EFAMRO RELATIONS
The Ukrainian Marketing Association has many years of experience collaborating with the European professional community in the field of market research. As early as the early 2000s, UMA began systematic work on self-regulation of the market research industry, guided by European professional and ethical standards.
In 2001, the Ukrainian Marketing Association developed, approved, and obtained state registration for the UMA Quality Standards for Market Research (SOU 91.12.0-21708654-001-2002).
EFAMRO provided its then-current European standards for market research, which served as the basis for the UAM Quality Standards for Market Research. These standards were adapted to the Ukrainian context, taking into account national legislation and the specifics of the local market.
The UMA Standards serve a regulatory function for the market research industry, contributing to the professional development of specialists, ensuring ethical principles in conducting research, protecting respondents’ rights, and promoting fair competition.
“UMA’s official membership in EFAMRO is a logical continuation of many years of collaboration based on shared values, quality standards, and a responsible approach to the development of the market research industry,” says UMA President, Iryna Lylyk.
About the Ukrainian Marketing Association
The Ukrainian Marketing Association is a leading professional organization that has been advancing marketing and market research in Ukraine for nearly 30 years. UAM works with businesses, research agencies, experts, and educational institutions to promote responsible, ethical, and professional research practices.