The Ukrainian Marketing Association celebrates 28 years – a journey of professional growth and responsibility.
28 years ago, the Ukrainian marketing market gained a powerful professional union – the Ukrainian Marketing Association (UAM). On February 20, 1997, the Ukrainian Marketing Association was founded.
Over the past 28 years, the Ukrainian Marketing Association has brought together industry professionals, creating a space for knowledge exchange, professional development, and the implementation of standards. Marketers, researchers, advertisers, marketing educators, entrepreneurs, practitioners, and scholars work together to ensure that the marketing services market is effective, ethical, and transparent.
Key Achievements and Initiatives:
- Standards for the Marketing Research Market:
- Developed the UMA Quality Standards for Marketing Research (SOU 91.12.0-21708654-001-2002).
- Translated and adapted ESOMAR Guidelines and Directives into Ukrainian.
- An annual market research study on the marketing research industry in Ukraine is conducted.
2. Ethical Advertising Standards:
- Developed the Standard for Non-Discriminatory Advertising Based on Gender (SOU 21708654-002-2011).
- The UMA established the Industrial Gender Committee for Advertising (IGCA).
- Initiated work on implementing the Rules for Advertising in the Food Industry, specifically the rules for advertising unhealthy food for children and teenagers (project launched in 2024).
3. Professional Standards:
- To establish a national system for recognizing professional qualifications, UMA has developed and included in the register of the National Agency for Qualifications of Ukraine the following professional standards:
– Commodity Market Research Analyst
– Advertiser
– Market Expansion Specialist (Marketer)
- Plans to create and register the Qualification Center of the Ukrainian Marketing Association, which will promote professional certification and the development of specialists in the field of marketing.
4. Advocacy Activities:
- Implementing the dual education system in Ukraine as a guarantee of students’ right to quality practical training.
- Adding a definition of discriminatory advertising based on gender to the Ukrainian Advertising Law – an important step in combating discriminatory advertising practices.
5. Knowledge Sharing and Community:
- Organizing conferences, webinars, open lectures, and UMA Club meetings, which serve as platforms for exchanging experience and professional knowledge.
- Publishing a specialized publication – journal “Marketing in Ukraine”.
We are proud of our journey and ready for new achievements. The Ukrainian Marketing Association is more than just an organization – it is a community of professionals who are transforming the market, shaping the industry, and driving the growth of marketing and marketing services in Ukraine.
Together, we are making history. We thank everyone who is part of this movement!
Learn more about the Ukrainian Marketing Association’s activities in the ‘UMA History’ section.