On September 20, 2024, Iryna Lylyk, President of the NGO «Ukrainian Marketing Association» (UMA), participated in the Board Meeting of the European Marketing Confederation (EMC). UMA is a member of the EMC, whose mission is to harmonize European professional standards for marketers. The EMC includes 12 countries, and this year, 11 European marketing associations participated in the meeting.
During the meeting, they also discussed the possibility of preparing a project for collaboration in the field of education and qualifications within the framework of the next ERAZMUS+ competition.