DIRECTORS’ CLUB

The club was created in 2002 to solve the current tasks of the marketing research industry. The first meeting was held in 2002 and was devoted to issues of development and implementation of work standards of research companies. The members of the club (at that time the directors of three leading research companies – Oleksandr Fedoryshyn (GFK UKRAINE), Prof. Mykola Churylov (Socis), Ihor Tkachenko (TNS Ukraine) chose EFAMRO Marketing Research Quality Standards as a basis for developing such a document.

This document was kindly provided to the Ukrainian Marketing Association by Brian Bates, then CEO of EFAMRO, for adaptation and adoption. Work on the standards continued throughout the year and they were officially adopted at the Third International Conference “Marketing in Ukraine”. The importance of adopting such a document was determined by the need for market development through increased trust in the quality of work, the urgency of training small Ukrainian companies to international work standards in the research market. In December 2002, UAM Marketing Research Quality Standards were registered in the State Committee on Technical Regulation and Consumer Policy of Ukraine under the number SOU 91.12.0-21708654-001-2002 “Marketing Research Quality Standards”.

In 2003, at the meeting of the club of directors of research companies, a decision was made to carry out an official translation of the ESOMAR Guidelines and Directives. At the same meeting, a decision was made to recognize them as mandatory for members of the Ukrainian Marketing Association. In 2003, the “Marketing in Ukraine” conference supported these decisions.

In 2003, at the regular meeting of the Club, a decision was made to publish the “UAM Yearbook”, a reference publication that contains information about UAM members, its main projects and activities.

On June 6, 2004, after discussing the issue of improper behavior of some market operators, a decision was made to create an Arbitration Court at the UAM. The judges included leading experts in the field and lawyers of the highest category. The main task of the court is the civilized resolution of disputes arising in the research field.

In 2005, during the meeting of the Club, which later received the name “Meeting on Igorevska”, a number of important decisions for the industry were made. An active discussion unfolded around the issue of dumping and providing low prices in advance in research proposals. The panelists emphasized that this practice leads to a decrease in the quality of the work performed, which harms the market. At the same time, a decision was made to conduct a study of research market turnover. Since 2005, such research has been conducted regularly, which makes it possible to trace trends in the industry. Research data is provided to ESOMAR to analyze industry trends in a global context.

In 2006 (March), at the meeting of the Club, a decision was made to change the admission procedure for research companies to the professional community. To join the UAM from this moment, it is necessary to present 2 recommendations of members, which confirm the professionalism of the new member and his ethical behavior in the market.

In 2007, at the meeting of the Club, the issue that the number of “deceptive” tenders is increasing in Ukraine was discussed. The customer companies announced tenders in order to collect data on research prices and proposals on the research method for this specific situation. At the same time, the tender was not actually conducted, and the winner was not announced. It was decided to develop the Recommendations for conducting tenders in the field of marketing research. The recommendations were adopted at the Industrial Marketing Forum in June 2007.

In 2008, the directors’ club meeting was held at the Marketing in Ukraine conference. The head of the statistics committee of the Qualification Committee of the UAM, prof. Serhiy Solntsev first presented the content of the “Marketing Research Manager” qualification exam to eight directors of leading companies. The content of the exam was approved, the first qualifying exams were held at the Odessa State University of Economics in 2006. The exam was attended by prof. Mykola Churylov is a member of the qualification committee, the founder of the first research company in Ukraine. Today, exams are held in three cities – Odesa (OPU), Kyiv (NTUU “KPI”), Kharkiv – National Aerospace University.

In 2008, at a meeting of the directors’ club, a decision was made to actively participate in the formation of the legislative environment for self-regulatory organizations. In 2008 and 2009, 2 conferences were held, members of the UAM took part in the development of relevant bills.

In 2009, a decision was made to support the publication of educational literature, in particular the Textbook “Marketing Management” (authors F. Kotler, K. Keller, O. Pavlenko) and the Workshop “Marketing Research: Cases and Situational Tasks” (authors I. Lilyk, O. .curl)

Today, the activity of developing and implementing standards of activity in the market requires a new degree of responsibility. We propose the creation of a Technical Standardization Committee “Market, public opinion and social research”, which will mirror the functionality and tasks of ISO/TC 225 “Market, opinion and social research”) https://www.iso.org/committee/324087. html. 

TEACHERS’ CLUB

Since 2000, the Club of Marketing Teachers has been operating at UAM . UAM conferences and seminars have become a meeting place for scientists and practitioners of the domestic marketing business – a phenomenon atypical for many branches of the Ukrainian economy. The members of the club are leading marketing teachers in Ukraine.

The formation of the club was preceded by a lot of work aimed at creating a platform for communication between representatives of scientific opinion, marketers of enterprises and researchers.

On October 25, 2002, together with the Marketing Section of the Scientific and Methodological Commission for Economic Education of the Ministry of Education and Science of Ukraine, a methodological seminar was held for teachers “Portfolio of methodological support for the marketing teacher”, at which the issues of the content of educational courses, exchange of experience and teaching methods became the center of discussion.

Meetings of teachers to discuss directions for the development of marketing education in Ukraine have become annual. These meetings were also held on the territory of research companies. TNS companies in Ukraine, GFC-Ukraine, Ukrainian Marketing Group held meetings with marketing teachers.

Since 2005, the Ukrainian Marketing Association has become a member of the European Marketing Confederation, the main task of which is to harmonize the professional requirements of marketers developed by national associations.

In 2005, with the support of the IRF (East-East program), VGO UAM together with the Department of Marketing of the National Mining University (Dnipropetrovsk, head of the Department Prof. Reshetilov T.B.) held the international conference “Marketing Education. Formation of the principles of interaction in the education and labor market taking into account regional characteristics”. Leading teachers of Ukraine, Russia, Poland, and the USA, together with business representatives, discussed promising directions of education and ways to overcome the gap between academic knowledge and practical business skills.

In 2005, in continuation of this topic, the conference “Professional education in marketing” was held. Qualification requirements” (supported by the Public Affairs Section of the US Embassy in Ukraine). The result of such activity was the formation of the UAM Qualification Committee, the main task of which is to develop qualification requirements for marketers and pass the exam. The first meeting of the Qualification Committee was held on February 22, 2008. The Qualification Committee included directors of the largest companies, representatives of partner professional associations and leading teachers of the country. At the “Marketing in Ukraine” conference in 2008, the first qualification requirements for “marketing research manager” were approved. In the spring of 2008, students of the Odessa State University of Economics were the first to pass certification for compliance with these qualification requirements. Today, independent UAM certification centers have been established in Kyiv, Odesa, and Kharkiv. More than 200 specialists have passed their certification.

Since 2014, the NGO “Ukrainian Marketing Association” began to implement the project “Implementation of the principles of dual education in the education system in Ukraine to increase the competitiveness of young people in the labor market” in partnership with the Representative Office of the Foundation named after Friedrich Ebert in Ukraine with the aim of bringing the content of education in higher education closer to the requirements of the labor market.

COMMUAM

The Committee on Organic Marketing at the Ukrainian Marketing Association (hereinafter KOMUAM) was created to promote the development of the organic products market and establish responsible marketing communications between producers, consumers, authorities and society.

Main tasks:
Formation of the culture of consumption and business culture of production and promotion of Ukrainian organic products. Increasing
consumer awareness of the advantages of organic production and maintaining consumer trust in organic products
.
of the standard of responsible marketing communications in the organic sector of production
Fighting against manifestations of unfair competition in the market of organic products, in particular, unfair practices of greenwashing, etc.

Contacts:
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COMUAM BATTLE OF ORGANIC TITANS
The channel was created for the dialogue of theorists and practitioners in the field of organic marketing
Official COMUAM channel  https://t.me/bot24_7_365