Украинская Ассоциация Маркетинга
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Июнь 2022
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-> Опросы

Доверяете ли Вы результатам маркетинговых исследований?





Обязательно ли участвовать во всех опросах, которые присылают компании?




-> Горячие темы форума
-> честная реклама: это реально?
-> Организация иссследований в маркетинге
-> Дизайн виставок
-> Качество или количество
-> Организация маркетинговой деятельности на предприятии
Другие темы форума

Региональные представительства ИГКР
Все об исследованиях
Научные конференции
Отчеты о работе УАМ
-> Новостиза 2022 год

ANA and UMA cooperation

ANA and UMA cooperation.
Below is a collection of articles from the ANA’s Content Hub for UMA members. These articles are usually behind a firewall, but are being made available for 30 days from May 18-June 17. They will not be available before or after that time.
• The Russian Invasion of Ukraine Has Put a Spotlight on Brand Activism
https://www.ana.net/magazines/show/id/ana-2022-04-how-brands-support-ukraine

• Exhausted by the Pandemic, Consumers Want Simple
https://www.ana.net/magazines/show/id/ana-2022-04-do-simple-messages-work-best

• Marketers Bolster Their Efforts to Support Mental Health
https://www.ana.net/magazines/show/id/ana-2022-01-mental-health-and-wellness

• Brands for Humans Is a Movement with Purpose
https://www.ana.net/magazines/show/id/ana-2021-05-brands-for-humans

• How USO and Americares Retain Donors Acquired During Emergency Response Moments
https://www.ana.net/miccontent/showvideo/id/sv-2022-02-np-feb22-10-takeaways-2021

• Resilience In a Time of Turbulence: A Fireside Chat with Habitat For Humanity
https://www.ana.net/miccontent/showvideo/id/sv-2022-02-np-feb22-habitat-for-humanity

• Navigating the Digital Landscape for Outsized Success
https://www.ana.net/miccontent/showvideo/id/pv-2022-02-np-feb22-navigating-digital

• Raise Voices or Raise Funds? Integrating Advocacy into Your Direct Response
https://www.ana.net/miccontent/showvideo/id/sv-2021-08-dmanp-aug21-raise-voices-or-funds

• Marketing to Gen Z
https://www.ana.net/miccontent/show/id/kp-2022-02-cm-group-markting-to-gen-z

• The Dentsu Global Ad Spend Forecast — January 2022
https://www.ana.net/miccontent/show/id/kp-2022-03-dentsu-global-ad-spend-forecasts

• Finding Truth in Data
https://www.ana.net/miccontent/show/id/er-2022-03-moda-mar22-wharton-nielsen

• Cross Media Measurement
https://www.ana.net/miccontent/show/id/er-2022-03-mlc-mar22-cross-media-panel

• Top Trends in Digital and Social in 2022
https://www.ana.net/miccontent/show/id/er-2022-01-dsoc-jan22-insider-intelligence

• How Brands Can Progress in Times of Crisis
https://www.ana.net/miccontent/show/id/er-moc-jun20c-sylvainlabs

• Email Marketing Best Practices
https://www.ana.net/miccontent/show/id/aa-email-marketing-best-practices

• Marketing Organization
https://www.ana.net/miccontent/show/id/aa-marketing-organization

• The Uncensored Library
https://www.ana.net/miccontent/show/id/reggie-2021-38819215

• Ally’s Charlotte FC Uniform Reveal
https://www.ana.net/miccontent/show/id/cs-2022-04-reggie-ally-27259835

• Duolingo Uses Drone Projector to Tells Its Lapsed Users “We Won’t Be Ignored”
https://www.ana.net/miccontent/show/id/cs-2022-03-echo-duolingo-1873

• Promoting Samsung with a K-Pop TikTok Jingle
https://www.ana.net/miccontent/show/id/cs-2021-12-mma-samsung-k-pop-tiktok-jingle

• The Rise of Sustainable Media
https://www.ana.net/miccontent/show/id/kp-2022-03-dentsu-rise-of-sustainable-media



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