Today:
16
Friday
April 2021
ENG
Personal entry:   Login: Password: Forgot password? Registration
Search on site:
Industrial Gender Committee on Advertising

Regional representative offices of IGCA
->

The Disciplinary Commission on the Observance of Gender Non-Discriminatory Advertising Standards (DCS) will be created for dealing with complaints and disputes regarding the content of advertising and marketing products, including cases of possible violations of the Gender Non-Discriminatory Advertising Standards that were submitted to and reviewed by IGCA, and IGCA concluded that one or more serious sanctions should be applied to the offender of the Standards, as well as for submission and consideration of appeals in relation to IGCA decisions.
General practices of DCS are pursuant to IGCA practices, however, DCS composition should include an independent lawyer acknowledged with the advertising market, and specialists who have a variety of professional competence related to the markets.

The procedure for considering appeals to DCS
• DCS deals with complaints and disputes regarding the content of advertising and marketing products, including cases of possible violations of the Gender Non-Discriminatory Advertising Standards which were submitted to and reviewed by IGCA, and where IGCA concluded that one or more serious sanctions should be applied to the offender of the Standards. Submissions from IGCA should be registered in accordance to the usual procedure in the Register of appeals to the DCS.
If IGCA decides to refer a case to DCS, the professional association shall refund the cost of any further procedures connected to settling the case / dispute.
DCS will accept appeals under collateral bail, the amount of which will be determined by IGCA and DCS, but shall not exceed the amount of five annual membership fees. The bail will be returned to the appellant if the appeal is successful. In this case, offender bears all the costs.
DCS also examines appeals against adopted decisions and any sanctions imposed by IGCA.
A Disciplinary Committee’s consideration is legitimate, if the Chairman and five DCS members are present.
The Chairman is elected at the general meeting of professional associations that have signed the Standards
DCS does not involve participation of witnesses. complaints and disputes are considered on the basis of documents, test results, IGCA minutes of meetings, etc. that are presented by IGCA; additional research, experts evaluation and counseling are applied, if needed.
DCS shall be the final arbiter in complaints and disputes examination. Further examination of complaints and disputes may be conducted by a court, if needed.
Under a corresponding request and having a power of attorney, DCS and IGCA reserve the right to represent members of professional organizations / associations in court in the framework of the observation of the Standards, rules of professional ethics and corporate cooperation in the interests of industry and all stakeholders.
DCS and IGCA will accept complaints and disputes for consideration from non-associated representatives of advertising and marketing industry according to the abovementioned procedures, but even at the request of non-associated members it does not go to court regarding these matters.
IGCA shall inform professional associations about the activities of IGCA, quarterly (through informational messages) and annually (via an annual report at the annual conference).
DCS will establish regulations of the review and settlement of complaints / disputes and inform all parties of the case in writing. Consideration of a complaint / dispute should not exceed three months from the date of its filing and registration.
In view of the privacy of complaints and disputes, DCS will not disclose the full content and the process of settlement of complaints and disputes in information announcements or electronic resources, while professional associations, companies, customers, partners, civic organizations will receive information about the subject of complaints or dispute and the final decision IGCA within the quarter following the IGCA meeting, where complaints or disputes were considered.

Penalties for violation of Gender Non-Discriminatory Advertising Standards IGCA and DCS may impose one or more of the following sanctions:
Warning.
Recommendation.
Reprimand.
Publication.
The suspension of the advertising campaign.
Submission of requirements for the relevant professional association to suspend membership in trade unions / associations.
Informing authorities.
Other additional measures according to the decision of IGCA.

Passing a case to the court is not in the competencies of IGCA or DCS; these decisions are taken only by the plaintiff or defendant, but the IGCA and DCS can provide decisions on the submitted appeals and cases, etc. on request from the plaintiffs or defendants.

On September 30, 2011, at the All-Ukrainian Forum of advertising and marketing NGOs Maxim Lazebnik was elected as the Chairman of Disciplinary Committee.

Maxim Lazebnik, Chairman of Disciplinary Committee Maxim Lazebnik, Chairman of Disciplinary Committee