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Industrial Gender Committee on Advertising

Regional representative offices of IGCA
-> Industrial Gender Committee on Advertising

Consolidation efforts of the Industrial Gender Committee on Advertising, State Service of Ukraine on Food Safety and Consumer Protection and Judges NGO Regarding Preventing Sexist Advertising

The strategic session «Consolidating the efforts of the IGCA, the State Service of Ukraine on Food Safety and Consumer Protection and judges’ NGO to prevent the appearance of sexist advertising» was took place on February 19-21, 2020. The session was attended by leading experts of the IGA, representatives of the central office and 25 regional branches of the State Service of Ukraine on Food Safety and Consumer Protection, members of the All-Ukrainian Association of Women Judges, etc. The practical experience of fighting discriminatory advertising was presented and discussed. The main topic was fighting against discrimination in advertising in 2019, thanks to the fruitful cooperation of the IGCEA and the State Service of Ukraine on Food Safety and Consumer Protection, 152 sexist advertising campaigns were stopped. Advertising companies have paid significant mulct for violating Art. 7 and Art. 8 of the Law of Ukraine On Advertising: Advertising should not contain information or images that violate ethical, humanistic, moral standards, neglect the rules of decency (Article 7) and ... contain statements that are discriminatory on the basis of ... gender (Article 8). The total amount of fines reached 2 839 810 UAH. During the session discussed the issues of overcoming the legal illiteracy of advertisers were discussed. The participants also tried to figure out the ways of uniting the efforts of representatives of NGOs and various branches of government in order to carry out enlightenment activities and prevent gender discrimination in advertising.

The event was organized by the Ukrainian Marketing Association NGO, the Industrial Gender Committee on Advertising in partnership with the Representative Office of the Friedrich Ebert Fund in Ukraine.