Українська Асоціація Маркетингу
April 2021
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Industrial Gender Committee on Advertising

Regional representative offices of IGCA
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Women in politics: monitoring of online aggression against women during the second round of presidential elections in Ukraine

Women in politics: monitoring of online aggression against women during the second round of presidential elections in Ukraine

 IFES is an independent, non-governmental organization (NGO) with headquarters registered in the United States of America. IFES supports citizens’ rights to participate in free and fair elections. The “Violence Against Women in Elections Online” tool analyzes publicly available social media data to identify direct threats and abusive and violent rhetoric surrounding women’s political participation.  The tool examines the intensity, volume and speed of harmful cyber-discourse to halt hateful commentary in its tracks by sharing analysis with law enforcement, public service responders and other actors. The VAWE-Online project is supported by funding from USAID and UKAID. Data analysis is performed by the Ukrainian Marketing Association.

This study monitors former female candidates in the first round of the presidential elections as well as the wives of candidates who ran in the second round and political journalists.

 Portrait Perpetrators Online: Social and Geographic Overview

 The period of analysis was from February 1, 2019 to May 3, 2019. During this period, 2,793 violent posts and comments on Facebook were identified. 1627 of these posts and comments targeted  women  There were123,949 posts and comments on other social networks, 9,434 of which targeted women: Twitter - 152151 posts (including 8811 posts targeted women), YouTube - 38631 (1770), Tumblr - 445 (40).

A post was identified as aggressive on the basis of the analysis of its content. For the purpose of drawing a portrait of the abuser, the researchers visited the pages of each author of the aggressive post, which made it possible to gain a high degree of probability for information on gender, age, and also to determine the most common language of aggressive posts in Facebook; country of origin of posts of authors and comments of violent content; establish the gender and age characteristics of the authors. In order to gain more insight into perpetrator demographics (such as age, gender, and country of origin) Ukrainian Marketing Association visited the Facebook pages of some of the original posters of the violent content that was identified. In 55% of cases, Ukrainian Marketing Association was able to obtain additional information about the family, interests, profession, education, social status, etc. of the online abusers examined.

Vawe Ukraine .pdf

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