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Industrial Gender Committee on Advertising

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Women in Politics: Monitoring Online Violence against Candidates for President based on Gender

Women in Politics: Monitoring Online Violence against Candidates for President based on Gender

 IFES is an independent, non-governmental organization (NGO) with headquarters registered in the United States of America. IFES supports citizens’ rights to participate in free and fair elections. The “Violence Against Women in Elections Online” tool analyzes publicly available social media data to identify direct threats and abusive and violent rhetoric surrounding women’s political participation. The tool examines the content intensity, volume and speed of cyber-discourse to halt hateful commentary in its tracks by sharing analysis with law enforcement, public service responders and other actors. The VAWE-Online project is supported by funding from USAID and UKAID, data analysis is performed by the Ukraine Marketing Association.

3/16/19-3/26/19

The growing tension of political struggle clearly manifested itself in the  social media discussions around the election race. Within this period, 817 relevant posts were identified from Twitter, YouTube, Tumblr, Google+ analysis. Data wascollected using  a machine learning social media sentiment analysis tool called Crimson Hexagon.The number of violent posts containing aggression, threats, accusations from March 16 to March 26 grew by 31% against women and by 17% men. During the observation period from March 16 to March 23, the share of electoral insults in the total number of aggressive and violent posts was on the rise. Comments on campaign events often contain unprovoked aggression that is full of offensive, disparaging, and defamatory content.. This continued pervasiveness of this online content has spurred sentiments of resentment and aggression.

3/16/19-3/26/19.pdf



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