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Industrial Gender Committee on Advertising

Regional representative offices of IGCA
-> Industrial Gender Committee on Advertising

Activities of the Vinnytsia Regional Representative Office of the Industrial Gender Committee on Advertising

Activities of the Vinnytsia Regional Representative Office of the Industrial Gender Committee on Advertising

March 12, 2019, a regular meeting of the Expert Council on Prevention and Counteracting Sexual Discrimination Acting at the Department of Social and Youth Policy of the Vinnytsia Regional State Administration was held.

The information on the work of the Vinnytsia Educational Gender Center was heard, an analysis of the current situation in the Vinnytsia region was considered, which determined that the number of discriminatory advertising messages has decreased significantly, but part of the advertising material is causing a lively discussion with experts on the availability of gender discrimination in advertising appeals.

The appeal of citizens to advertising, which contains information on elements of discrimination on the basis of the article, is considered. According to the results of the expert examination of this sample of advertising, the head of the Vinnytsia Regional Representative Office of the Industrial Gender Committee on Advertising Olena Kovinko formed an expert opinion, which recognized the advertising of the TM «СТО.3D» - the car maintenance station is discriminatory and violates the fair marketing practice. During the meeting, all the members of the Expert Council unanimously decided on the existence of violations of the consideration of the appeal.

According to the results of the meeting, it was decided to intensify work on the prevention of manifestations of discriminatory advertising in the regions and cities of Vinnytsia region by consolidating the efforts of government, local self-government and the public, as outrageous advertising images supported by double-headed terms should not fill the information space.

Olena Kovin'ko, Doctor of Economics, Associate Professor

Associate Professor of Marketing and Advertising Department of Vinnytsia Trade and Economic Institute KNTEU, Head of Business School VTEI KNTUE Head of the Vinnytsia regional organization "Ukrainian Marketing Association" Head of the Vinnytsya Regional Representative Office of the Industrial Gender Committee on Advertising.

tanass2005@ukr.net


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