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Industrial Gender Committee on Advertising

Regional representative offices of IGCA
-> Industrial Gender Committee on Advertising

International Forum XXI Century Advertisement Non-Discriminatory Advertising Standards.

International Forum

«Advertising of the 21st Century.

Standards of Gender Non-Discriminatory Advertising»


Date

25 October 2018

Venue

Kiev, Radisson Blu Hotel, 17-19 Bratska Street

Organizers:

Ukrainian Marketing Association and Industrial Gender Committee on Advertising
Kyiv, Victory Avenue 54/1, room. 334,

e-mail: for.good.ad@gmail.com
Contact: Irina Lylyk

Ministry of Social Policy of Ukraine

8/10 Esplanadna str

el. 044 289 5448

Contact person: Svitlana Leshchinska

-mail:gendrpolisy@ukr.net

Friedrich Ebert Foundation in Ukraine
Kyiv, 34 Pushkinska str
Tel. 044-234-00-38
Contact: Olena Davlikanova

-mail: olena.davlikanova@fes.kiev.ua

Moderator

Andriy Kulykov, journalist


Agenda

09.30 - 10.00

Registration of participants. Coffee

10.00 – 10.15

Opening.

Marcel Roethig, Director of the Friedrich Ebert Foundation Office in Ukraine.

Iryna Lutsenko, MP, Representative of the President of Ukraine in the Verkhovna Rada of Ukraine

Natalia Fedorovych, Deputy Minister, Ministry of Social Policy of Ukraine

Iryna Lylyk, President of the Ukrainian Marketing Association and Head of the Industrial Gender Committee on Advertising (IGCA)

10.15 - 12.00

Panel .

Global trends in advertising

European Association of Communications Agencies (EACA) (TBC)

Ella Smillie, Regulatory Policy Executive at the Regulatory Policy Department of the Advertising Standards Authority, United Kingdom.

Olena Davlikanova, FES-Ukraine project coordinator.

Maksim Lasebnik, Executive Director of the All-Ukrainian Advertising Coalition.

Tetiana Mehed, executive director of the International Marketing Initiatives Association.

Discussion

12.00 - 12.20

Coffee Break

12.20 - 13.30

Panel .

Legislative initiatives. Proposed amendments to the Law of Ukraine On Advertising

Iryna Lutsenko, MP, Representative of the President of Ukraine in the Verkhovna Rada of Ukraine

Natalia Fedorovych, Deputy Minister, Ministry of Social Policy of Ukraine

Iryna Lylyk, President of the Ukrainian Marketing Association and Head of the Industrial Gender Committee on Advertising

Oleg Kobelkov, Head of the Department of Advertising Control and Compliance with the Anti-Tobacco Legislation of the State Service of Ukraine for Food Safety and Consumer Protection

Discussion

13.30 - 14.30

Lunch

14.30 16.00

Panel .

The bright and the dark sides of Ukrainian advertising: professionalism vs. discrimination

Olena Buchinska, Head of the Kyiv IGCA Regional Office

Aleksandra Golub, Women’s Rights Protection League Harmony of Equals

Representatives of advertisers and advertising agencies

Discussion

16.00 - 16.30

Summing up of the event.

Buffet