Українська Асоціація Маркетингу
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Industrial Gender Committee on Advertising

Regional representative offices of IGCA
-> Industrial Gender Committee on Advertising

Training for partner gender organizations and new Regional IGCA representative.

On July 4-6, 2018, three days of productive intensiveness took place during the training "Prevention of the manifestations of sexist advertising: activity of the IGCA" with the assistance of the Ukrainian Marketing Association and the Friedrich Ebert Fund in Ukraine

In carrying out practical exercises, the participants:

• Learned to identify the boundary between creativity in advertising and discriminatory advertising content,

• analyzed external advertising according to discriminatory criteria;

• formulated expert opinions on the content and form of advertising,

• Also polished the oratory skills.


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