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Industrial Gender Committee on Advertising

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Regional Round Table "The Personality in the Focus of Advertising" IGKR, Vinnytsia Regional Representation

Regional Round Table "The Personality  in the Focus of Advertising"

IGKR, Vinnytsia Regional Representation.

On April 25, 2018, on the basis of the Vinnytsia Trade and Economic Institute of the KNETU with the participation of the Marketing and Advertising Department, a regional round table on "The Personality   in the Focus of Advertising" was held.

The participants of the round table talked about the problems and prospects of the development of advertising business in Ukraine, the professional training of advertisers, the importance of legal support for advertising business.

The President of the Ukrainian Marketing Association  Irina Lylyk focus the attention of the round table participants to the need to form new approaches and apply the best practices of advertising business in opposition to the production and distribution of discriminatory advertising on the basis of gender, which violates rights and degrades the dignity of a person, is unprofessional and violates honest marketing practices.

Head of the Family Department, Gender Policy and Anti-Trafficking Department of the Department of Social and Youth Policy of the Vinnytsia Regional State Administration, representative of the Expert Council on Combating Sexual Discrimination in the Vinnytsya Region - Kaletnik Anatoly Nikolayevich spoke about the work of the Expert Council on combating discrimination on the basis of sex in Vinnitsa region, called on students to become "agents of change",

Head of the Department of Advertising Control, Compliance with Anti-Tobacco Legislation and Control of the Consumer Protection Department of the Main Directorate of the State Committee for Consumer Goods and Consumer Protection in the Vinnytsya Region - Bilyk Yulia Vasilyevna - spoke about the results of the department's work in 2017-2018.

Chief Specialist, Legal Counsel at the Legal Support Department of the State Consumer Protection Service in the Vinnytsya Region - Bilyborodova Viktoriya Dmitrievna - reported on the consequences of violations of the legislation on advertising and standards of non-discriminatory advertising on the basis of sex.

Associate Professor of the Department of Marketing and Advertising of the Vinnytsia Trade and Economic Institute of KNETU, chairman of the Vinnytsia regional organization "Ukrainian Marketing Association", Vinnytsia Regional Representation of the Industrial Gender Committee on Advertising Yelena Kovin'ko spoke about the results of the representative office in Vinnytsya.

Shtifurak Vera Evgenievna - Doctor of Pedagogy, Professor of the Department of Law of the Vinnytsia Trade and Economic Institute, KNETU noted that advertising forms the worldview and affects the psyche of a person. Therefore, it's important for advertisers to remember the psychological consequences of violation of the Law "On Advertising", the consequences of violations of ethical, humanistic and moral norms, rules of decency, which generate gender stereotypes in advertising, violate the principles of equality.

Representatives of the advertising business spoke about the best practices of advertising activity: the lawyer of LLC RIA MEDIA - Sergey Morgan, manager of LCD «Avalon 5», client manager of Region-Inform TV company, project manager «I love my, Vinnitskoye» - Caprava Natalia.

An acute discussion was triggered by examples of violations of advertising law and non-discriminatory advertising standards.

The result of the round table was the discussion of participants in problematic issues and the definition of the need to combine the efforts of power, business and education, the formation of a common position of all participants in the regional advertising market to avoid the violation of the principles of equality of sex in the activity of advertisers and prevent them from degrading statements or descriptions of women and men.

And all the participants of the media market wished for a lot of creative ideas, the desire to understand and feel their audience, to find non-standard approaches in advertising appeals, to increase student's professional level, and to remember that the main sign of the use of images in advertising remains the effectiveness of advertising impact. Everything is regulated by the market. And we are sure that the market understands, where there is a lack of style and stamps, and where - an interesting and vibrant advertising.

 

Representatives of the Ukrainian Marketing Association (Kyiv), teachers of the Vinnytsia Trade and Economic Institute of the Kyiv National University of Trade and Economics, Khmelnytsky National University, Vinnytsya State Pedagogical University named after V.Yu. Mykhailo Kotsiubynsky, Vinnytsia Trade and Economic College of Kyiv National Trade and Economic University, representatives of the Department of Social and Youth Policy of the Vinnytsia Regional State Administration, the Expert Council on Combating Sexual Discrimination in the Vinnytsia Region, the Consumer Protection Directorate of the Main Department of the State Consumer Protection Service in Vinnytsia region, Vinnitsa Regional Association "Ukrainian Association of Marketing", Vinnitsa Regional Representative Office Regional Advertising Agency, Khmelnytsky regional organization "Ukrainian Marketing Association", Khmelnytsky Regional Representative Office of the Industrial Gender Advertising Committee, "RIA MEDIA" LLC, "Dob", LLC "ARGON" LLC, Avalon "Avalon" 5, TV company " Region-Inform ", the project" I Love My Vinnytsia " take part in the discussion.


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