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Industrial Gender Committee on Advertising

Regional representative offices of IGCA
-> Industrial Gender Committee on Advertising

Regional representation of the Industrial Gender Committee on advertising in the Kharkiv region. Social control and self-regulation in the advertising field

On the 4th of November was held the round table conference named "Regional representation of the Industrial Gender Committee on advertising in the Kharkiv region. Social control and self-regulation in the advertising field".
The event was organized by the Regional representation of the Industrial Gender Committee on advertising in Kharkiv region based on the department of economics and marketing of National Aerospace University named after M. E. Zhukovsky "KhAI" in partnership with the Ukrainian Association of Marketing and Representation of the Friedrich Ebert Fund in Ukraine.
The round table was attended by representatives of local authority, advertising industry, public figures, teachers and students.
In the event, a discussion was held on the ways of cooperation of civil society, Regional representation of the Industrial Gender Committee, public institutions and organizations with the purpose of preventing the spread of sexism in advertising.
In the discussion took part:
Sychev Valery – deputy head of the Department of physical culture and sports, family and youth of Kharkiv City Council. Gave a presentation on the theme "Human rights concerning controlling for compliance with equal rights and opportunities of women and men".
Lylyc Iryna - General Director of the Ukrainian Marketing Association. Presented tasks, the organization of the work and achievements of the Industrial Gender Committee on advertising.
Golovanova Maya - head of the Regional representation of the Industrial Gender Committee on advertising in Kharkiv region. Moderated discussion.
Lysytsya Nadiya - Doctor of Social Sciences, Professor of the Department of International Economics and International Management of Kharkiv National Economic University named after Semen Kuznets. Gave a presentation on protection of consumer rights in the context of promotional activities.
Belikova Julia - Candidate of Sociological Sciences, associate professor of Kharkiv National Economic University named after Semen Kuznets.
Zhydko Maxim - Candidate of Psychological Sciences, associate professor of the psychology department of National aerospace University named after M. E. Zhukovsky "KhAI".
Plakhotnik Olga - Candidate of Philosophical Sciences, associate professor of philosophy department of National aerospace University named after M. E. Zhukovsky "KhAI". Gave a presentation on the theme "Gender in advertising: expectations, differences and stereotypes" and presented a book "Gender for media".
Olenina Olena - Doctor of Arts, head of department of advertising management and PR of Kharkiv State Academy of Culture.
Sytnik Olga - Candidate of Culturology Department of management of socio-cultural activities of the Kharkiv State Academy of Culture.
Naumova Olena -Aassociate Professor of Marketing Department of Kharkiv State Academy of Railway Transport.

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