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Industrial Gender Committee on Advertising

Regional representative offices of IGCA
-> Industrial Gender Committee on Advertising
International conference "Through self-regulation and social responsibility for approval of non-discrimination" International conference "Through self-regulation and social responsibility for approval of non-discrimination"

23 March 2016 in Kiev was held the international conference "Through self-regulation and social responsibility for approval of non-discrimination". It was organized by the Verkhovna Rada Committee on freedom of speech and information policy, the Industrial Gender Committee on Advertising, the Representation of the Friedrich Ebert Foundation in Ukraine and the project of the Council of Europe "Strengthening of media freedom and the establishment of a system of Public broadcasting in Ukraine".  ...
Activity of Ternopil Regional Representative IGCA Activity of Ternopil Regional Representative IGCA

On 11 December in Ternopil University of Social and Information Technologies held a scientific seminar on the theme "Transformation processes in the organization of bachelor and master program" Social Marketing ". During conversation were discussed the proposals about including in the new program modules such as "Socially responsible advertising "and" Gender stereotypes in advertising". Information about the seminar on the website TUSIT .  ...
WE FOR UKRAINIAN PRODUCTS! WE FOR UKRAINIAN PRODUCTS!

Presentation to the participants of youth competition of advertising works "WE ARE FOR UKRAINIAN PRODUCTS!", which held in celebration of the 20th anniversary of the department of marketing and business of HDUHT.
November 5, 2015
Kharkiv
Presentation of the Kharkov Regional Office and Secretary of Industrial Gender Committee on Advertising (IGKA) for the students, participants in the youth competition of advertising works "WE FOR UKRAINIAN PRODUCTS!", which held in celebration of the 20th anniversary of the department of marketing and business of Kharkiv State University of Food Technology and Trade. This presentation was held November 5, 2015.
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Implementation marketing innovations in the enterprises activity

November 17, 2015 in the conference hall of the Chernivtsi Trade and Economic Institute of the Kyiv National University of Trade and Economics Department of merchandising and marketing together with Chernovetsky Gender Representation of the Industrial Committee of Advertising (IGKR) was organized and hosted a meeting of the student roundtable discussion: “Implementation marketing innovations in the enterprise’s activity”
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Work session Regional Representative offices of Industrial Gender Advertising Committee: monitoring of gender policy, 29-31 July 2015, Odessa Work session Regional Representative offices of Industrial Gender Advertising Committee: monitoring of gender policy, 29-31 July 2015, Odessa

Meeting of Industrial Gender Advertising Committee took place 29-31 July. Participants exchanged experience with advertisers in the field of changing their sexist advertisements, and discussed results of cooperation with local state bodies, taking into consideration results of All-Ukrainian monitoring of sexism presence in outdoor advertising. This cooperation aimed at preventing appearance of sexism advertisement. Participants also familiarized themselves with results of research in the sphere of advertisement perception and paid great attention to discussing state policy of guaranteeing equal rights and responsibilities between men and women in Ukraine. Project is being implemented in partnership with Friedrich Ebert Foundation in Ukraine.
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Results of first monitoring of outdoor advertising on sexism in Krivyi Rih Results of first monitoring of outdoor advertising on sexism in Krivyi Rih

The first monitoring of outdoor advertising on sexism was made by teachers and students of State commercial economic college of Krivyi Rih under the supervision of the regional representative of UMA of Krivyi Rih, within the framework of cooperation with the Industrial Gender Committee on Advertising (IGCA).  ...
webinar "Sexism in advertising" webinar "Sexism in advertising"

23 April 2015 a lecture – webinar "Sexism in advertising" was held by the General Director of Ukrainian Marketing Association, the Executive Secretary of the Industrial Gender Committee on Advertising Irina Lylyk on the basis of the Kriviy Rih State commercial economic technical school.
The regional representative of the Ukrainian Marketing Association, Artem Safonenko invited to lecture teachers and students who are directly studying advertising and interested in expanding their competences in this field.
A active discussion was held on specific examples of identifying gender discrimination in outdoor advertising.
Comprehensive answers to the students’ questions allowed to expand their awareness of the problems of sexism in advertising, which should facilitate the development of group research work under the guidance of Artem Safonenko , teachers Valentina Galyamar and Iryna Byla
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The permanent Commission of the Kyiv city Council on information policy and advertising made the decision on cooperation with the Industrial Gender Committee on Advertising. The permanent Commission of the Kyiv city Council on information policy and advertising made the decision on cooperation with the Industrial Gender Committee on Advertising.

14 April 2015 at the meeting of Permanent Commission of the Kyiv city Council on information policy and advertising work was presented IGCA and decided on cooperation in information and expert the field. It is planned to combine the efforts of the IGCA and its experts on verification resonant advertising facilities in the city of Kiev with the aim of attracting the professional community and the public to stop the proliferation of sexism advertising and to prevent it in the future.
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Work session on Industrial Gender Committee on Advertising work planning

28-30th January 2015 in Chernivci on the basis of Chernivci Industrial Gender Committee on Advertising, representatives of Industrial Gender Committee on Advertising, State Inspection of Consumer Rights Protection in Ukraine, and Commissioner of the Verkhovna Rada of Ukraine on Human Rights office, will discuss common projects in uniting efforts for increasing efficiency of public control in advertisement sphere. For additional info, please, contact for.good.ad@gmail.com
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Activities of Industrial Gender Committee on Advertising

28th January 2015 round table meeting “Regional Industrial Gender Committees on Advertising: implementation of efficient mechanisms for prevention of discrimination by sex. Public control and self-regulation in advertising industry” will take place in Chernivci. During this event marketers, advertisement makes, gender exprerts and representatives of local state bodies and local self-regulation bodies will discuss ways of cooperation for forming non-discriminatory advertisement informational space in Ukraine. Event is organized by Industrial Gender Committee on Advertising, All-Ukrainian civil society organization Ukrainian Marketing Association in partnership with Friedrich Ebert Foundation in Ukraine. If you want to participate, please, register, via sending by e-mail tanyusha0511@mail.ru your Application form, mention full name, place of work, occupation and contacts.
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Regional representation of the Industrial Gender Committee on advertising in the Kharkiv region. Social control and self-regulation in the advertising field Regional representation of the Industrial Gender Committee on advertising in the Kharkiv region. Social control and self-regulation in the advertising field

On the 4th of November was held the round table conference named "Regional representation of the Industrial Gender Committee on advertising in the Kharkiv region. Social control and self-regulation in the advertising field".
The event was organized by the Regional representation of the Industrial Gender Committee on advertising in Kharkiv region based on the department of economics and marketing of National Aerospace University named after M. E. Zhukovsky "KhAI" in partnership with the Ukrainian Association of Marketing and Representation of the Friedrich Ebert Fund in Ukraine.
The round table was attended by representatives of local authority, advertising industry, public figures, teachers and students.
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Created Rivne Regional representation of the Industrial Gender of the Committee on Advertising

Rivne regional organization of the Ukrainian marketing association has made the decision on creation on its base of Rivna Regional Department of Industrial Gender of the Committee on Advertising
There was also signed a Memorandum of cooperation with Center for support of public initiatives "Chayka" on cooperation in the field of expertise of advertising for the presence of discrimination.
Contacts Rivne Regional Department of Industrial Gender of the Committee on Advertising
Natalia Bohdanets, e-mail: natalabogdanets@gmail.com, tel. (066)680-53-27
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A round table about public control and self-regulation in the advertising industry A round table about public control and self-regulation in the advertising industry

Sumy state University in partnership with the Ukrainian Marketing Association and representative Office of Friedrich Ebert Foundation in Ukraine conducts a round table on the theme "Regional representation of the Industrial Gender of the Committee on Advertising in Sumy region. Public control and self-regulation in the advertising industry"  ...
On March 13, 2013. Ukrainian Association of Furniture Manufacturers signed a Standards of advertising free from gender discrimination. On March 13, 2013. Ukrainian Association of Furniture Manufacturers signed a Standards of advertising free from gender discrimination.

On March 13, 2013. Ukrainian Association of Furniture Manufacturers signed a Standards of advertising free from gender discrimination. This is the first professional Association representing the customers of the advertising product, which supported the idea of preventing the spread of discriminatory advertising and joined the activities of the Industrial Gender Committee on Advertising (SGCA).

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Meeting with advertisement and gender equality experts to celebration of the INTERNATIONAL WOMEN RIGHTS DAY Meeting with advertisement and gender equality experts to celebration of the INTERNATIONAL WOMEN RIGHTS DAY

The Regional Representation of the Friedrich Ebert Foundation in Ukraine invited journalists and bloggers for a meeting with advertisement and gender equality experts to celebration of the INTERNATIONAL WOMEN RIGHTS DAY .

The discussion is to be centered around the issues of the topic «HOW ONE CAN HAVE EFFECTIVE ADVERTISING WITHOUT SEXISM?». What is STANDARDS OF ADVERTISING FREE FROM GENDER DISCRIMINATION? Which advertising associations and advertisers signed this document? Who will benefit from sexism-free advertising? What is Industrial Gender Committee on Advertising? Participants of the discussion - general director of Ukrainian Marketing Association, editor of the scientific journal Marketing in Ukraine IRINA Lylyk; expert, representative of the Bureau of marketing technologies NIKOLA CHERNOGOLOVKA; expert on gender policy, trainer in the project "Gender budgeting at the local level" Tatiana Ivanina

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Association of Outdoor Advertising of Ukraine (AOAU) signed a Standard Association of Outdoor Advertising of Ukraine (AOAU) signed a Standard

January 10, 2013 Association of Outdoor Advertising of Ukraine (AOAU) signed a Standard Organizations of Ukraine "Non-discriminatory advertising for sex" SOU 21708654-002-2011 and joined the activities of the Industrial Committee of gender on advertising.

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Wishing Industrial Gender Committee on Advertising Wishing Industrial Gender Committee on Advertising

Wishing Industrial Gender Committee on Advertising

a Merry Christmas and a Happy New Year!

Here's wishing you more happiness
Than all my words can tell,
Not just alone for New Years Eve
But for all the year as well.

Warm greetings and best wishes from

Ukrainian Marketing Association!

Irina Lylyk, Secretariat IGCA

Victoria Kolodyazhna manager IGCA

Ukrainian Marketing Association!

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STANDARDS OF ADVERTISING FREE FROM GENDER DISCRIMINATION

The current Marketing System in Ukraine is a complex interacting association of advertising agencies, organizations, media, research firms, industrial companies and other institutions that promote products, create new brands and effect development of national business.

Standards of gender non-discriminatory advertising is a mechanism for self-regulation of the advertising market to promote more effective advertising products and formation of democratic marketing relations.


Standards.pdf


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